Launching a new feminine care brand to Millenials

The Brief

We worked with our fantastic entrepreneurial client from the get go: on brand strategy, messaging, website layout, packaging design and copy input. Lucy’s brilliant idea was to shake up and challenge the burgeoning market for feminine care products – from hair removal to intimate washing. It was time for better, bolder and more sustainability in the market. Target market? Love Island Ladies!

Our Response

We secured Love Islander Megan Barton-Hanson as a brand ambassador to launch our “Worship your Woo Woo” campaign to encourage women to respect and look after themselves and be proud to ask for what they want

Kicked off with a celebrity packed launch party at the on brand, elite Soho venue, The Box

And used consumer research, product placement and influencer partnerships, as well as interviews with Megan, including an Instagram live chat with Superdrug and a sexual health advisor, no stone was unturned to give this brand the launch love it deserved.

The Results

We secured over 120 positive mentions and hits across all on target channels national and lifestyle media on and off line

The launch party led to 1,115% growth on Woo Woo’s Instagram channel

Most importantly, all activity led to spikes in sales on the website and on Amazon

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