Award-winning Savlon's Summer of play

The Brief

We worked with Savlon to championing children’s right to have adventure in play, driving brand awareness and word of mouth in key summer retail period Partnership with Play England and sponsorship of Playday, the national day for play on 3 August.

Our Response

We launched  a microsite with a map to help parents find their local play events at

We ran an online competition to win £100 towards a Playday

We took the client to the Cybermummy conference to engage with influencers to get them on board to support the campaign

We created in store collateral to appear in independent pharmacies

We created a research into the habits of play across the country used to generate drip feed news angles

Association with celebrity dad & father of 4, Austin Healey – we chose Austin as we had a target of securing TV coverage over print, as the client saw sales uplift when they were running ATL and that year they had no advertising running on TV.

The Results

The campaign won the Sabre Award for best consumer campaign, and was shortlisted in every other PR and marketing awards that year

We secured over 300 pieces of branded coverage including 4x TV and 20 radio interviews

The client saw a 52% uplift in website traffic

Most importantly, they saw a 35% sales uplift during the campaign.

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