Award-winning Savlon's Summer of play
We worked with Savlon to championing children’s right to have adventure in play, driving brand awareness and word of mouth in key summer retail period Partnership with Play England and sponsorship of Playday, the national day for play on 3 August.
We launched a microsite with a map to help parents find their local play events at Savlon.co.uk
We ran an online competition to win £100 towards a Playday
We took the client to the Cybermummy conference to engage with influencers to get them on board to support the campaign
We created in store collateral to appear in independent pharmacies
We created a research into the habits of play across the country used to generate drip feed news angles
Association with celebrity dad & father of 4, Austin Healey – we chose Austin as we had a target of securing TV coverage over print, as the client saw sales uplift when they were running ATL and that year they had no advertising running on TV.
The campaign won the Sabre Award for best consumer campaign, and was shortlisted in every other PR and marketing awards that year
We secured over 300 pieces of branded coverage including 4x TV and 20 radio interviews
The client saw a 52% uplift in website traffic
Most importantly, they saw a 35% sales uplift during the campaign.