Celebrating Organic September with Organix

The Brief

We were tasked with helping Organix celebrate Soil Association’s Organic September, driving the message to consumers that Organix is  a brand that is supporting a healthier planet for our little ones and future generations.

Our Response

We produced a four week influencer-led campaign with different focuses each week, and a range of activities within them to educate families on the importance of eating organic.

In partnership with the Soil Association we looked at where food comes from. We filmed a video with a certified Oats farmer to show how organic oats, like the ones found in Organix’s Soft Oaty Bars, are produced.

We provided a wide range of influencers with Organix’s range of Soft Oaty Bars, and an infographic highlighting the importance of eating organic foods, and how organic oats are produced on a farm

We tasked influencers to create their own Organix Organimal fun plates at home with their little ones, using the Soft Oaty Bars as the body of the animals

We provided a number of influencers, including Blossomingbirds (79.7K Instagram followers) and Coral Pearl (33.3K Instagram followers) with organic apple trees to plant in the gardens, so they could start the process of growing their own organic ingredients at home.

The Results

During the month of September, we engaged 62 influencers who shared 58 Insta stories and 7 grid posts.

Total social reach achieved of over 1.4M from influencers alone.

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