Raising the profile of a new mum startup

The Brief

Let’s be honest, motherhood can be tough, but My Expert Midwife (MEM) has developed a unique pre-and post-natal product range created to tackle the taboos for mums to be and new mums.

Our Response

Our job is to promote both the brand, the founders and their products, positioning them as the “go to”, efficacious, premium solutions for pre and post natal women, their babies and beyond.

We used Meghan Markle’s pregnancy to offer MEM spokespeople to comment on a range of issues to build brand fame and credibility.

At the same time started a hard working, no stone unturned press office to land product on page and on line.

And hosted an influencer engagement event at the Haymarket hotel to get the brand in the hand of women we knew are highly influential amongst our target audience.

The Results

We’ve worked with them as long as a mother carries a baby and in that time we’ve landed over 100 pieces of coverage, including Meghan Markle pregnancy commentary articles, gift guides in the likes of Telegraph and Red online  and blanket parenting coverage, all with a reach of 4.05bn and 40 links back to the website.

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