Launching the LG Signature Residence 

The Brief

SIGNATURE, LG’s premium appliance range has low awareness in the UK. TFA were briefed to build this brands credibility with luxury media and HNW individuals to a) increase credibility with retails, and b) drive future sales.

Our Response

We created the LG Signature Residence, a pop-up venue for one week, hosting a series of experiential events and a partnership with Central St Martin’s. Each event was specifically designed to tie in with one of the key products:

8K TV - Rugby World Cup final match with live commentary from England’s former captain Dylan Hartley

Smart Fridge - Dinner party cooked by Michelin starred chef, Jason Atherton

Wine Cellar - A one off champagne tasting experience with Perrier Jouet

The Results

A lorra lorra love and top tech and lifestyle review from The Sunday Telegraph, Sloan! magazine, TEN Concierge, Luxuriate magazine, Kitchen, Bedrooms and Bathrooms magazine and EKBB magazine.

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