Launching a new brand in the middle of a pandemic
After the huge success of Childs Farm, the brand created a range of products for dry, sensitive and eczema-prone skin to fulfil the high demand from parents who were using their kids products
We took a no-stone unturned approach with a hard working press office function, targeting influential beauty and health writers to introduce them to the new brand. With many journalists now working from home, we were faced with a new challenge of ensuring we got the information and products into the hands of the right people, without being able to speak to them face-to-face.
To ensure we had a strong presence on social media, we outreach to a combination of lifestyle, beauty, vegan, mothers and sustainability influencers, tapping into our USPs and providing them with a beautiful package of products and a personalised note from the founder, Joanna Jensen.
Partnered with psoriasis sufferer, Jasmine Jobson, who was already a huge fan of the products, providing authentic brand advocacy.
On the day we launched Jasmine’s story to media, the Pink Grapefruit Moisturiser sold out within 2 hours and 37 seconds.
Within the first four months of launch, we had secured 78 pieces of product on page, with a total reach of over 267 million, including Mail Online, Evening Standard, Daily Express, Good Housekeeping, Elle, Marie Claire and Red.
Secured 219 influencers posts with a total reach of over 7.1 million, including Vogue Williams, Rosanna Falconer, Izzy Judd and Olivia Cox.