Running the Cycle to Work Day 2019 campaign

The Brief

Cyclescheme is one of the most successful products Blackhawk Network offers in its employee rewards portfolio. It is also the UK’s number 1 Cycle to Work Scheme provider.

Each year, Cyclescheme hosts Cycle to Work Day, an event in August that aims to encourage lapsed cyclists to get back on their bikes and rediscover the joy of cycling.

Our Response

In 2019, we were responsible for amplifying Cycle to Work Day.

We undertook consumer research that discovered, on average, people could save £100 per month if they cycled to work.

We enlisted the help of Magic FM DJ, Lemar, to take part in a photoshoot to accompany our survey findings.

The Results

16 broadcast interviews and 21 pieces of print and online coverage across B2B, cycling, national and regional media - which included a PA Media syndication.

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